Promoting and connecting people
to the world’s greatest brands in
over 160 cities in 27 countries.
Event & Trip Coordination
From concept to creation, ability to identify, coordinate, and manage large and small scale events, including: red carpets, meet-and-greets, private performances, press conferences and junkets, in-studio media appearances, on-site media visits, backstage tours, photo shoots, and press trips.
Experience & Education
Director, Public Relations | Preston Spire
January 2021 - Present
Head of PR department, tasked with leading and expanding agency PR capabilities as well as managing key account PR strategies and Account Director for Prince's Paisley Park. Preston Spire is a full service agency that makes brands positively matter by creating experiences so meaningful they are welcome in people’s lives.
Director, Communications | Feld Entertainment
June 2018Â - March 2020
Oversaw PR efforts for all brands (Disney On Ice, Marvel Universe LIVE!, Sesame Street Live, Jurassic World Live Tour, Monster Jam, Monster Energy Supercross) touring through the Midwest and Central/Eastern Canada while managing 25+ local publicists and liaising with marketing team, corporate communications, and touring units to utilize assets and resources in order to maximize media coverage and ultimately increase sales for the region’s 70+ shows annually.
Director, Media Relations | Choose Chicago
January 2017 - June 2018
Spearheaded media relations strategies and programs to generate publicity in Europe for Chicago as a must-visit tourist destination, leading to a substantial increase of visitors in 2018 over 2017 (14.1% increase from U.K. visitors and 10.9% increase from Italy). Secured over 200 media visits from Europe & the Middle East, resulting in coverage valuing $15 million. Planned, developed, and actively managed all aspects of press trips and individual media visits, while managing three European PR agencies.
Publicist | Cirque du Soleil
April 2012Â - January 2017
Toured full time in over 150 cities across North America, Europe, Asia, Oceania, and the Middle East promoting Michael Jackson THE IMMORTAL World Tour (#8 top grossing music tour of all time), KOOZA (traditional show under the Big Top), and TORUK - The First Flight (immersive multimedia arena show inspired by Avatar). Led 20+ publicity campaigns at one time, while overseeing a PR agency in every market. Official show spokesperson and sole communications position on tour.
Account Supervisor | The Silverman Group
September 2007 - March 2012
Boutique public relations agency focusing on arts, culture, and entertainment. Lead account representative on a variety of clients. Responsibilities included developing and distributing press materials, researching targeted media lists, pitching and securing media, planning and executing a variety of events, and hiring and mentoring interns. Developed strong relationships with Chicago media across all platforms.
Public Relations Manager | Actors' Playhouse at the Miracle Theatre
January 2007 - June 2007
The largest self-producing theatre in South Florida. Working directly with the Executive Director, I led in-house PR and marketing services including press release writing and pitching, securing trade agreements for advertising, re-establishing format for archiving photos and press clips, and ad creation.
Bachelor of Science in Communication | University of Miami (FL)
August 2003 - December 2006
Dual major in Public Relations and Math (Numerical Analysis)
For more information about my professional experience, please get in touch.
Bio
With a passion for adventure, a curiosity for things outside her realm, and a wild determination, Laura Silverman has held a unique career path spanning nearly 15 years.
When she was 18 years old, she put pen to paper and declared that one day she hoped to be working as a PR professional for a large company in Chicago. While the goal may have been accomplished, the path to getting there was one she could never have imagined. A path that included living and working in 4 continents, collaborating with circus performers and Monster Truck drivers, riding in helicopters and bullet trains, and much more, all in an effort to connect people from all over the world to the things that bring joy into our lives.
Let’s Connect
Available to work in Chicago, remote, and open to relocation
+1 (312) 715-7020‬